Global Brands × Japan

The Best Partner for Global Brands in Japan

From licensing and product development to retail, events, and marketing, we help global brands connect with Japan's passionate fans and grow their business here.

Global network connecting the world to Japan
About

Your Trusted Partner in Japan

Mission

We are delivering smiles and excitement from all over the world by focusing on something delightful and something happy.

Vision

To be the best partner for global brands.

Value

We aim to be a company trusted and supported by all stakeholders. By delivering benefits to both domestic and international customers and partners, and building strong trust, we strive to achieve the continuous creation of value.

InfoLens is a trusted partner for global brands entering the Japanese market. We provide seamless end-to-end solutions—from importing and licensing to product development, retail, e-commerce, events, and marketing—to help our partners build successful and sustainable businesses in Japan.

With deep expertise in Japanese regulations, product quality, merchandising, and fan engagement, we connect brands with Japanese consumers through products and experiences that inspire excitement.

Services

End-to-End Solutions for the Japanese Market

01

Licensing and Product Development

We maximize global brands' value in Japan by combining high-quality product development with expert local rights management.

Developing original merchandise tailored to Japanese fans as an official licensee
Managing local sub-licensing rights, brand protection, and copyright oversight to expand the IP across multiple industries
For select IP portfolios, we also serve as the official licensing agency in Japan — connecting global brand owners with the right local partners
Driving high-engagement social media campaigns and localized promotions to build a loyal community
02

Import & Wholesale Distribution

We import officially licensed products from more than 20 global partners and distribute them nationwide through our retail network.

Sourcing and importing from global manufacturers and licensors
Nationwide wholesale distribution to 2,500+ retail stores
03

Retail, E-commerce & Events

We operate our own online and physical stores, and organize pop-up stores and promotional events that bring brands directly to fans.

Own e-commerce stores (INFOLENS GEEK SHOP, Micrafan Shop, etc.)
Flagship retail store at Ikebukuro PARCO
Pop-up stores, exhibition booths, and fan events (e.g. Tokyo Game Show)
On-the-ground promotional activations and fan engagement at retail and events

Licensed Brands

We work directly with overseas studios and publishers to import and sell official goods through legitimate channels.

The Amazing Digital Circus
Apex Legends
Fallout
GAMEOVERS
Helluva Boss
Little Kitty, Big City
Maca & Roni
Murder Drones
My Little Puppy
Poppy Playtime

…and more

Company

Our Profile

Company name
InfoLens Inc.
Founded
October 1, 2018 — operations transferred from the US corporation, InfoLens Inc. (Japan branch)
Address
Yaesu Dai-7 Nagaoka Building 9F, 1-12-11 Minato, Chuo-ku, Tokyo 104-0043, Japan
Tel
+81 (0)3-6280-5433
Business
Import & distribution of toys and game merchandise · Operation of our own online stores · Events, pop-up stores, and brand promotion
Major clients
(in Japanese syllabary order)
AEONDaimaru TokyoToys"R"UsYodobashi CameraMitsukoshi Isetanand more