
Global Brands × Japan
The Best Partner for Global Brands in Japan
From licensing and product development to retail, events, and marketing, we help global brands connect with Japan's passionate fans and grow their business here.
ライセンス取得・商品開発から、小売・イベント・マーケティングまで。グローバルブランドと日本の熱心なファンをつなぎ、日本でのビジネスの成長を支援します。
25+
Distribution partners
8
Licensed brands
2,500+
Retail stores nationwide
500+
SKUs at GEEK SHOP
2014
Founded in Tokyo
*All figures as of 2026
About
Your Trusted Partner in Japan
Mission
We are delivering smiles and excitement from all over the world by focusing on something delightful and something happy.
Vision
To be the best partner for global brands.
Value
We aim to be a company trusted and supported by all stakeholders. By delivering benefits to both domestic and international customers and partners, and building strong trust, we strive to achieve the continuous creation of value.
InfoLens is a trusted partner for global brands entering the Japanese market. We provide seamless end-to-end solutions—from importing and licensing to product development, retail, e-commerce, events, and marketing—to help our partners build successful and sustainable businesses in Japan.
With deep expertise in Japanese regulations, product quality, merchandising, and fan engagement, we connect brands with Japanese consumers through products and experiences that inspire excitement.
インフォレンズは、グローバルブランドと日本市場をつなぐパートナーです。輸入、ライセンス、商品開発、小売、EC、イベント、マーケティングまで、ブランドの日本展開に必要なすべてをシームレスに提供します。日本市場への深い知見と幅広い販売ネットワーク、そしてファンとの接点づくりを強みに、ブランドの価値を高め、持続的な成長を実現します。
Services
End-to-End Solutions for the Japanese Market
01
Licensing and Product Development
We maximize global brands' value in Japan by combining high-quality product development with expert local rights management.
Developing original merchandise tailored to Japanese fans as an official licensee
Managing local sub-licensing rights, brand protection, and copyright oversight to expand the IP across multiple industries
For select IP portfolios, we also serve as the official licensing agency in Japan — connecting global brand owners with the right local partners
Driving high-engagement social media campaigns and localized promotions to build a loyal community
02
Import & Wholesale Distribution
We import officially licensed products from more than 20 global partners and distribute them nationwide through our retail network.
Sourcing and importing from global manufacturers and licensors
Nationwide wholesale distribution to 2,500+ retail stores
03
Retail, E-commerce & Events
We operate our own online and physical stores, and organize pop-up stores and promotional events that bring brands directly to fans.
Own e-commerce stores (INFOLENS GEEK SHOP, Micrafan Shop, etc.)
Flagship retail store at Ikebukuro PARCO
Pop-up stores, exhibition booths, and fan events (e.g. Tokyo Game Show)
On-the-ground promotional activations and fan engagement at retail and events
Licensed Brands
We work directly with overseas studios and publishers to import and sell official goods through legitimate channels.










…and more
Distribution Partners
Trusted by global brands and suppliers who share our commitment to quality and fan experience.
AmbassadorBonkersBrickcraftCJ ProductsDisguiseDPI MerchandisingdreamGEARFanattikFANTHFULFUNKOGlitch ProductionInsertCoinJakks PacificJayFrancoJazwares
Just ToysK-visionLEXIBOOKMattelMAXXMcFarlane ToysMonogramMoose ToysNEAMEDIAPaladonePhatMojoPMITrick or Treat StudiosWarrenJamesYoutooz
News
Latest from InfoLens
2026.02.19
The highly anticipated latest installment of the globally popular horror game Poppy Playtime, Chapter 5: Broken Things, will be released for PC on February 19, 2026.
Read more2026.02.17
A miraculous fusion of the “nightmare” of the digital realm and the “madness” of the desert! The shocking collaboration between Amazing Digital Circus and Poppy the Performer has been unveiled!
Read more2026.02.12
New “Minecraft” merchandise goes on sale March 19! A total of 8 items, including the “Blind Floating Keychain” and the “Premium Collection Box (Ender Dragon),” will be available.
Read moreCompany
Our Profile
Company name
InfoLens Inc.
Founded
October 1, 2018 — operations transferred from the US corporation, InfoLens Inc. (Japan branch)
Address
Yaesu Dai-7 Nagaoka Building 9F, 1-12-11 Minato, Chuo-ku, Tokyo 104-0043, Japan
Tel
+81 (0)3-6280-5433
Business
Import & distribution of toys and game merchandise · Operation of our own online stores · Events, pop-up stores, and brand promotion
Major clients
(in Japanese syllabary order)
(in Japanese syllabary order)
AEONDaimaru TokyoToys"R"UsYodobashi CameraMitsukoshi Isetanand more
Contact
Grow Your Brand in Japan with InfoLens
Tell us about your IP and your goals for the Japanese market. We handle the rest — import, merchandising, retail, events, and fan engagement.
Direct line
+81 (0)3-6280-5433