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Inforenz Co., Ltd. Signs Licensing Agency Agreement for the Popular Horror Game “Poppy Playtime” in Japan! Full-Scale Launch of Domestic Licensing Business

2025年11月7日

※This article has been automatically translated by DeelL

Inforenz Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Hiroshi Yasukawa), a company that imports, manufactures, and sells entertainment-related products, is pleased to announce that it has entered into a licensing agency agreement with Mob Entertainment for the popular horror game “Poppy Playtime” in Japan.

“Poppy Playtime” is a first-person survival horror game set in an abandoned toy factory. With its innovative premise and memorable characters—including Huggy Wuggy—it has become a global phenomenon.

With the signing of this agreement, Inforenz Co., Ltd. will assume sole responsibility for all licensing operations related to “Poppy Playtime” within Japan.

*The press release is provided in Japanese.

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