Having launched over 100 international IPs in Japan, Inforenz has tapped into fans’ passion to break into new markets. Marking its 10th anniversary, the company is now embarking on a new challenge for the next decade.
※This article has been automatically translated by DeelL
Inforenz Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Hiroshi Yasukawa), a company that imports and sells officially licensed entertainment merchandise, has celebrated its 10th anniversary. This press release is the first installment in a commemorative series that will cover the company’s 10-year history in three parts: “Past,” “Present,” and “Future.”
To date, we have consistently tapped into fans’ enthusiasm to open up new markets, transforming merchandise for overseas games—which had not yet seen full-scale product launches in Japan—into nationwide hits. In recent years, we have also handled the official merchandise line for the buzzworthy indie anime The Amazing Digital Circus. In the 10 years since our founding, cumulative sales of official Minecraft merchandise have exceeded 1.6 billion yen, and the number of IPs we handle has grown to over 100.
In this first installment, we’ll share the story of how we’ve grown to where we are today.
*The press release is provided in Japanese.
